Trade Marketing Planning That Delivers Control, Speed And Transparency
Plan, execute and monitor all your trade promotions, in-store marketing campaigns, and planogram from one command centre. With real-time visibility and intelligent orchestration, ADAMS Intelligence SCM gives you the control to grow revenue and brand trust at the last mile.
Less Over-Spend On Trade Promotions
Fewer Out-Of-Stock Issues During Campaigns
Visibility Across Every Active Promotion
What You’ll Achieve
Accelerate performance in the field and create fair, transparent trade partnerships across all channels.
How Adams Delivers Results
Trade marketing with real-time visibility, automated enforcement, and field data you can trust.
Centralised Control
Centralise all trade offers, merchandising workflows, and promotional activity tracking.
Campaign Orchestration
Plan, deploy, and monitor trade campaigns across all territories and sales channels.
Execution Standards
Standardise execution with mandatory field steps, planogram compliance, and pricing checks.
Visual Validation
Use image recognition and mobile data capture to validate in-store execution instantly.
OOS Detection
Detect out-of-stock conditions through cognitive image analysis.
Spend Automation
Automate rebate validation, listing fees, and space-buy ROI calculations.
Budget Control
Control marketing spend through budget allocation tools and real-time monitoring dashboards.
Loss Prevention
Prevent promotional losses by eliminating execution blind spots.
Spend Protection
Reduce trade spend leakage with real-time tracking and proof-of-execution.
Retail Trust
Improve retail trust and performance through consistent visibility.
ROI Clarity
Eliminate guesswork in in-store compliance and campaign ROI.
Cost Efficiency
Maximise trade impact while reducing operational costs
Platform Modules
Plan and manage all trade offers, promotional calendars, and execution workflows from one unified interface.
Track in-store activities with real-time image recognition and performance scoring.
Access live dashboards with trade execution data across all sales territories.
Use AI and augmented reality tools to plan, visualise, and optimise space-buy investments.
Automate rebate validation and reporting by integrating scanned proof from the field.
Manage listing fee requests, approvals, and audit trails in one place for total clarity.
Set Up And Planning
Plan and manage all trade offers, promotional calendars, and execution workflows from one unified interface.
Computer Vision
Track in-store activities with real-time image recognition and performance scoring.
Real-time Visibility
Access live dashboards with trade execution data across all sales territories.
Space-buy
Use AI and augmented reality tools to plan, visualise, and optimise space-buy investments.
Scan Rebates
Automate rebate validation and reporting by integrating scanned proof from the field.
Listing Fees
Manage listing fee requests, approvals, and audit trails in one place for total clarity.
Route Planning
Use Google-powered route optimisation to plan by visit frequency, date, or sequence, boosting operational efficiency.
Omni-Channels
Gain real-time visibility and performance insights across all active channels.
Channel Strategies
Evaluate alternative channel strategies and determine the most effective scenario for each region.
Channel Prototyping
Design and test new channel models and rollout strategies before going to market.
Inventory Planning
Ensure inventory aligns with each channel’s needs for seamless execution.
What This Means For Your Teams
INDUSTRIES THAT BENEFIT MOST
This Module Is Designed For Organisations With Large Field Teams And Trade Marketing Operations Across Retail Environments:
FMCG & Beverages
FMCG & Beverages
Consumer Goods
Consumer Goods
Retail & Merchandising
Retail & Merchandising
Over-the-Counter Pharmaceuticals
Over-the-Counter Pharmaceuticals
CONNECTED MODULES
Trade Marketing Planning Connects Seamlessly With:
See It In Action
See how ADAMS transforms field marketing from fragmented to fully orchestrated, with visibility, control, and results in real time.
Let’s Talk.
Whether you’re exploring ADAMS for your business, requesting a demo, or reaching out for support, we’re here to help.
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Powering real-time execution across Southeast Asia’s supply chains.
Powering real-time execution across Southeast Asia’s supply chains.