Channel Planning That Drives Agility And Profitability
Maximise performance and customer satisfaction by designing, testing, and optimising your route-to-market strategy. ADAMS Intelligence SCM gives you complete visibility and control over every channel and scenario, with zero guesswork.
Control On Items By Channel
Fewer Manual Errors On Pricing & Promotion
Visibility On Channel Sales Performance
What You’ll Achieve
Plan smarter, respond faster, and execute with precision across every channel.
How Adams Delivers Results
Shape, test, and deploy smarter distribution strategies with one intelligent platform.
Channel Prototyping
Prototype and compare strategic and tactical channel configurations using real-time data.
Demand Alignment
Align product placement and channel strategies to market demand and customer needs.
Operational Agility
Streamline process flows, improve agility, and respond quickly across regions.
Channel Simulation
Simulate alternative channel models to identify lower-cost, higher-performance structures.
Pricing Consistency
Ensure consistent and error-free pricing across all channels using automated rules.
AI Optimisation
Apply AI-powered tools to optimise route planning and distribution logic.
Revenue Optimisation
Maximise revenue by matching products to the right channels.
Delivery Performance
Reduce delivery delays and improve customer satisfaction.
Cost Efficiency
Minimise cost and waste in route-to-market operations.
Margin Protection
Protect margins and build trust through pricing accuracy.
Platform Modules
Use Google-powered route optimisation to plan by visit frequency, date, or sequence, boosting operational efficiency.
Gain real-time visibility and performance insights across all active channels.
Evaluate alternative channel strategies and determine the most effective scenario for each region.
Design and test new channel models and rollout strategies before going to market.
Ensure inventory aligns with each channel’s needs for seamless execution.
Route Planning

Use Google-powered route optimisation to plan by visit frequency, date, or sequence, boosting operational efficiency.
Omni-Channels

Gain real-time visibility and performance insights across all active channels.
Channel Strategies

Evaluate alternative channel strategies and determine the most effective scenario for each region.
Channel Prototyping

Design and test new channel models and rollout strategies before going to market.
Inventory Planning

Ensure inventory aligns with each channel’s needs for seamless execution.
What This Means For Your Teams
INDUSTRIES THAT BENEFIT MOST
Channel Planning is critical in industries with complex distribution and dynamic route-to-market structures:
FMCG & Distribution
FMCG & Distribution
Retail & eCommerce
Retail & eCommerce
Pharmaceutical Logistics
Pharmaceutical Logistics
Consumer Electronics
Consumer Electronics
CONNECTED MODULES
Channel Planning operates as part of the broader ADAMS Intelligence infrastructure, integrating seamlessly with:
See It In Action
Experience how you can simulate, plan, and optimise your channel strategy from a single intelligent control tower.
Let’s Talk.
Whether you’re exploring ADAMS for your business, requesting a demo, or reaching out for support, we’re here to help.
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Powering real-time execution across Southeast Asia’s supply chains.
Powering real-time execution across Southeast Asia’s supply chains.




