Trade Marketing Planning.
Orchestrated For Performance.
Plan, execute, and monitor trade promotions, in-store marketing campaigns, and planograms from a single command centre. With real-time visibility and intelligent orchestration, ADAMS Intelligence gives you the control to grow revenue and build brand trust at the last mile.
Reduction in trade promotion overspend
Reduction in campaign out-of-stock incidents
Visibility Across Every Active Promotion
What You’ll Achieve
Accelerate performance in the field and create fair, transparent trade partnerships across all channels.
How Adams Delivers Results
Deliver trade marketing performance through real-time visibility, automated enforcement, and trusted field data.
Centralised Control
Centralise all trade offers, merchandising workflows, and promotional activity tracking.
Campaign Orchestration
Plan, deploy, and monitor trade campaigns across all territories and sales channels.
Execution Standards
Standardise execution with mandatory field steps, planogram compliance, and pricing checks.
Visual Validation
Use image recognition and mobile data capture to validate in-store execution instantly.
Out-of-Stock Detection
Detect out-of-stock conditions through AI-driven image analysis.
Spend Automation
Automate rebate validation, listing fees, and space-buy ROI calculations.
Budget Control
Control marketing spend through budget allocation tools and real-time monitoring dashboards.
Loss Prevention
Prevent promotional losses by eliminating execution blind spots.
Spend Protection
Reduce trade spend leakage with real-time tracking and proof-of-execution.
Retail Trust
Improve retail trust and performance through consistent visibility.
ROI Clarity
Eliminate guesswork in in-store compliance and campaign ROI.
Cost Efficiency
Maximise trade impact while reducing operational costs
Platform Modules
Plan and manage all trade offers, promotional calendars, and execution workflows from one unified interface.
Track in-store activities using real-time image recognition and performance scoring.
Access live dashboards with trade execution data across all sales territories.
Use AI and augmented reality tools to plan, visualise, and optimise space-buy allocation.
Automate rebate validation and reporting by integrating scanned proof from the field.
Manage listing fee requests, approvals, and audit trails in one place for total clarity.
Set Up And Planning
Plan and manage all trade offers, promotional calendars, and execution workflows from one unified interface.
Computer Vision
Track in-store activities using real-time image recognition and performance scoring.
Real-time Visibility
Access live dashboards with trade execution data across all sales territories.
Space-buy
Use AI and augmented reality tools to plan, visualise, and optimise space-buy allocation.
Scan Rebates
Automate rebate validation and reporting by integrating scanned proof from the field.
Listing Fees
Manage listing fee requests, approvals, and audit trails in one place for total clarity.
What This Means For Your Teams
INDUSTRIES THAT BENEFIT MOST
Designed for organisations running complex trade marketing operations across large retail networks:
FMCG & Beverages
FMCG & Beverages
Consumer Goods
Consumer Goods
Retail & Merchandising
Retail & Merchandising
Over-the-Counter Pharmaceuticals
Over-the-Counter Pharmaceuticals
CONNECTED MODULES
Positioned within the ADAMS Intelligence planning stack, this module synchronises with:
See It In Action
See how ADAMS transforms trade marketing from fragmented field execution to fully orchestrated performance with real-time visibility and control.