Channel Planning.Â
Built For Route-To-Market Agility.
Maximise performance and customer satisfaction by designing, testing, and optimising your route-to-market strategy. ADAMS Intelligence provides full visibility across every channel and scenario, eliminating guesswork in route-to-market planning.
SKU control by channel
Up to 90% reduction in pricing & promotion errors
Visibility On Channel Sales Performance
What You’ll Achieve
Plan smarter, respond faster, and execute with precision across every channel.
How Adams Delivers Results
Shape, test, and deploy smarter distribution strategies with one intelligent platform.
Channel Prototyping
Prototype and compare channel configurations using real-time data.
Demand Alignment
Align product placement and channel strategies to market demand and customer needs.
Operational Agility
Streamline channel flows and respond faster across regions.
Channel Simulation
Simulate alternative channel models to identify lower-cost, higher-performance structures.
Pricing Consistency
Ensure consistent and error-free pricing across all channels using automated rules.
AI Optimisation
Apply AI-driven optimisation to refine channel allocation and distribution logic.
Revenue Optimisation
Maximise revenue by aligning products with the most effective channels.
Delivery Performance
Reduce delivery delays and improve customer satisfaction.
Cost Efficiency
Minimise cost and waste in route-to-market operations.
Margin Protection
Protect margins and build trust through pricing accuracy.
Platform Modules
Use route optimisation to plan visit frequency, sequence, and coverage.
Gain real-time visibility and performance insights across all active channels.
Evaluate alternative channel strategies and determine the most effective scenario for each region.
Design and test new channel models and rollout strategies before market rollout.
Align inventory allocation with channel demand and distribution strategy.
Route Planning
Use route optimisation to plan visit frequency, sequence, and coverage.
Omni-Channels Management
Gain real-time visibility and performance insights across all active channels.
Channel Strategies
Evaluate alternative channel strategies and determine the most effective scenario for each region.
Channel Prototyping
Design and test new channel models and rollout strategies before market rollout.
Inventory Planning
Align inventory allocation with channel demand and distribution strategy.
What This Means For Your Teams
INDUSTRIES THAT BENEFIT MOST
Designed for organisations operating with complex distribution and dynamic route-to-market structures:
FMCG & Distribution
FMCG & Distribution
Retail & eCommerce
Retail & eCommerce
Pharmaceutical Logistics
Pharmaceutical Logistics
Consumer Electronics
Consumer Electronics
CONNECTED MODULES
Positioned within the ADAMS Intelligence planning stack, this module synchronises with:
See It In Action
See how ADAMS simulates, plans, and optimises your route-to-market strategy from a single intelligent planning platform.